Business use cases

Start with recurring work and a clear review point.

A useful ChatGPT use case has a defined task, approved information, a person responsible for the result and a method the team can repeat.

These 18 examples show how to assess the whole piece of work.

Business area

Leadership and strategy

Prepare a decision brief

Work today
Leaders gather updates, reports and market information by hand.
How ChatGPT could assist
ChatGPT can organise the source material, compare options and draft a decision brief.
Information or access
Approved reports, meeting notes, financial context and clear decision criteria.
Human review
A leader checks the evidence, assumptions and recommended action.
Repeatable system
Use a shared brief structure, approved sources and a fixed review checklist.

Review strategic options

Work today
Teams build option papers across separate documents and meetings.
How ChatGPT could assist
ChatGPT can group the trade-offs, test assumptions and find unanswered questions.
Information or access
Current plans, constraints, financial assumptions and stakeholder input.
Human review
Leaders decide which trade-offs matter and confirm the final position.
Repeatable system
Keep the prompt, sources, option format and approval steps together.

Prepare a board update

Work today
Business updates arrive in different formats and need substantial editing.
How ChatGPT could assist
ChatGPT can organise approved inputs into a consistent first draft.
Information or access
Current performance data, prior board material and the agreed reporting format.
Human review
The accountable executive verifies every statement and number.
Repeatable system
Use a controlled template with named data owners and sign-off.

Business area

Operations and administration

Turn meetings into actions

Work today
People take notes, restate decisions and chase actions after each meeting.
How ChatGPT could assist
ChatGPT can draft a concise record of decisions, owners and due dates.
Information or access
A meeting transcript or notes, plus the team’s action format.
Human review
The meeting owner checks names, commitments and dates.
Repeatable system
Use one shared action format and a set follow-up routine.

Document a recurring process

Work today
Important methods often live in one person’s notes or memory.
How ChatGPT could assist
ChatGPT can turn source material and an interview into a working procedure.
Information or access
Existing documents, examples, policy requirements and input from the process owner.
Human review
The process owner tests the steps against real work.
Repeatable system
Store the procedure, prompts, examples and review date together.

Triage an internal request

Work today
Teams read, sort and redirect similar requests throughout the week.
How ChatGPT could assist
ChatGPT can classify requests and draft the next step using agreed rules.
Information or access
Request data, categories, routing rules and escalation conditions.
Human review
A person handles uncertain, sensitive or high-impact cases.
Repeatable system
Use a shared classification method with exceptions and an audit trail.

Business area

Sales and business development

Prepare for a prospect meeting

Work today
Account context is spread across email, CRM notes and public sources.
How ChatGPT could assist
ChatGPT can assemble a focused meeting brief and a list of questions.
Information or access
Approved CRM notes, prior correspondence, account information and meeting purpose.
Human review
The account owner checks facts and decides what to ask.
Repeatable system
Use a standard brief linked to the account record and meeting outcome.

Draft a proposal

Work today
Teams rebuild similar sections and search for relevant source material.
How ChatGPT could assist
ChatGPT can prepare a first draft using an approved structure and current inputs.
Information or access
Discovery notes, scope, pricing, approved proof and proposal rules.
Human review
The proposal owner checks scope, claims, commercials and tone.
Repeatable system
Keep the template, source pack and approval sequence in one shared method.

Review pipeline risk

Work today
Leaders combine CRM updates and team commentary before each review.
How ChatGPT could assist
ChatGPT can summarise evidence, flag missing information and prepare questions.
Information or access
Current CRM data, stage definitions, recent activity and forecast rules.
Human review
Sales leaders make the judgement and update the forecast.
Repeatable system
Run the same review method on a set schedule with named data owners.

Business area

Finance and reporting

Explain a variance

Work today
Finance teams collect commentary and shape it into a clear account of movement.
How ChatGPT could assist
ChatGPT can organise approved figures and notes into a draft explanation.
Information or access
Validated actuals, budget, forecast and owner commentary.
Human review
Finance checks every number, cause and accounting interpretation.
Repeatable system
Use a fixed variance format with source references and finance sign-off.

Prepare a monthly reporting pack

Work today
Reports require repeated gathering, checking, commentary and formatting.
How ChatGPT could assist
ChatGPT can draft narrative sections and organise supporting information.
Information or access
Approved financial data, reporting rules, commentary and prior packs.
Human review
Finance retains control of calculations, disclosures and final approval.
Repeatable system
Document the reporting sequence, sources, owners and review gates.

Review expense information

Work today
Teams sort descriptions and supporting records before review.
How ChatGPT could assist
ChatGPT can group items, identify missing details and prepare a review list.
Information or access
Expense records, categories, policy rules and supporting documents.
Human review
Finance decides the treatment and follows up on exceptions.
Repeatable system
Use consistent categories and a clear exception process.

Business area

Marketing and communications

Turn one interview into working content

Work today
A useful conversation is rewritten several times for different channels.
How ChatGPT could assist
ChatGPT can organise themes and prepare channel-specific first drafts.
Information or access
A transcript, audience, brand guidance, claims policy and channel requirements.
Human review
A subject owner checks meaning, claims and final wording.
Repeatable system
Store the source, approved points and reusable content brief together.

Prepare a campaign brief

Work today
Campaign context, audience and approvals are gathered across several files.
How ChatGPT could assist
ChatGPT can assemble a working brief and identify gaps before production starts.
Information or access
Business objective, audience evidence, offer, brand rules and channel plan.
Human review
The campaign owner confirms the strategy and all claims.
Repeatable system
Use a standard brief with required inputs and approval points.

Review customer feedback

Work today
Comments from surveys, calls and messages are read separately.
How ChatGPT could assist
ChatGPT can group themes, surface examples and prepare questions for the team.
Information or access
De-identified feedback, source labels and the business question being examined.
Human review
A person checks context, sample bias and any sensitive material.
Repeatable system
Repeat the review against the same themes and decision process.

Business area

Project and client delivery

Create a project status update

Work today
Project leads collect actions, risks and progress from several sources.
How ChatGPT could assist
ChatGPT can organise current inputs into a consistent client-ready draft.
Information or access
Approved project records, current actions, risks, milestones and tone guidance.
Human review
The project lead confirms status, commitments and client wording.
Repeatable system
Use a shared status format with source owners and an approval step.

Review a document against requirements

Work today
People compare long documents with checklists and record findings manually.
How ChatGPT could assist
ChatGPT can prepare a structured first-pass review with source references.
Information or access
The current document, approved checklist, standards and escalation rules.
Human review
A qualified person decides whether each item complies and what action follows.
Repeatable system
Keep the checklist, output format, exceptions and review record together.

Prepare a client workshop

Work today
Facilitators gather context, build activities and tailor material for each team.
How ChatGPT could assist
ChatGPT can organise discovery material and draft a session plan around real work.
Information or access
Discovery notes, participant roles, objectives, source documents and time limits.
Human review
The facilitator decides what the group needs and tests each activity.
Repeatable system
Reuse a planning framework while keeping client inputs and decisions separate.

Start with the work

Find the ChatGPT use cases worth building for your team.

We start with the work, the information it needs and the person responsible for the result.

Talk to Addaptive